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A web
site must be built every step of the way with optimization in mind.
Every word and every graphic must be used properly or the site will
fail. One mistake can spell disaster for the whole site. You may
be asking yourself this question - Why are so many web site designers
and programmers not following these simple guidelines? The answer
is pretty simple. Most web site designers do not understand them.
Over the last few years is seems that the internet business has
exploded with the emergence of more and more graphics arts people.
Everyone needs a web site today.
Someone
must create the pages. A person with graphics arts experience will
be able to construct a much more pleasant looking web site then
someone who just took a few courses on web site building. The problem
is that most of these graphic artists do not understand how the
Internet works from a business stand point. They look at the Internet
business as just another place to get work creating graphics. They
never take the time to fully understand how the Internet works,
let alone how search engines effect traffic.
Recently,
I was helping a new client with his web site. I suggested allowing
his existing Internet company to continue doing his web site work,
but allowing my firm to help optimize his site. However, the first
problem was to rectify some issues on his site. One major issue
was that the graphics were much too large. This was making the site
load very slow. It is a waste of time to spend money on web site
optimization if the customers will not be able to download the site
in the end.
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