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A domain name is in fact a sort of keyword. Take
the automobile manufacturer Ford for example. Because their domain
name is Ford.com, it is a plus for them when someone searches for
the word Ford.
Some
search engines factor in the domain name when returning results.
If you already have a domain name for your company and it does not
have a keyword in it, don’t worry. It’s not the end
of the world. If you have not picked one yet, try to choose one
with a keyword that is important to your business, if possible.
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