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When
you use a link at the bottom of a page, it will have no bearing
on any of our earlier concerns. It will not show up on search engine
results or effect your rankings. Going back to the color, if you
were to make your text link the same exact color as your background
color, you would not be able to see it. If your back ground color
is white and your text link is white, it will be completely invisible.
There
is one slight possible dilemma with this. Same-color text is considered
by many search engine to be spam, and may result in a penalty for
your site.
It
would be easy for me to jump on the misinformation bandwagon and
say that if you use identical color text, you will get banned. Many
optimizing experts are claiming this. I myself cannot prove or disprove
this claim. Especially when there are multiple examples of sites
using same-color text and still ranking. Using identical color text
used to work well and people are still doing it and getting away
with it.
I have
always tried to approach web optimizing from a technical stand point.
If it works, there is a reason. There is no such thing as web magic.
If there is a problem, there is a solution. If search engines are
banning sites for identical text, there is a way around it.
To
defeat this possible problem, I have created a color combination
that can be used without worries. Why take chances? When a web site
page is built, the option of what hex color you want to use is available.
Each color is made with six letter or number codes that specify
to your web browser the color.
Pure white is this letter code:
#FFFFFF
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