Here is an important list of other factors that can hurt your chances of success.

If you are starting from scratch, you may not even have to worry about most of these. However, many that have existing web sites that will want to implement these web site optimizing techniques.

For individuals that have web sites already, here is a complete list of things that must be either corrected or looked at very closely.
Some of the problems here will actually make getting ranked on search engines impossible. Others will make getting ranked much harder than need be.

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Search Engine Optimization For Website

Introduction to Meta Tags
Title tag strategies
Meta description strategies
Meta keyword strategies
Alt tags
Submitting your website
Importance of outside links
Search Engine Optimization scams

Link Popularity
Google PageRank
Linking Strategies