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Introduction
to Meta Tags - Part 1
Every
web site in existence is built on what is called HTML code. Within
a HTML based web page is the ability to use what are called meta
tags. How these tags are used has become a major part of most web
site optimizing efforts. Whether or not the use of these tags actually
has helped these companies or individuals in their efforts is another
story all together. In the majority of cases, it probably did not.
Actually, the use of meta tags in the area of web site optimization
is the most abused, most misunderstood and most talked about. Over
the last five years, meta tags have been sold as a magical solution
to high rankings by many confused web developers and "snake
oil" salesman.
The
truth is that meta tags do play an important role in the game of
web site optimization if used properly. The effectiveness meta tags
is limited to their involvement with the rest of your web sites'
elements. To reach high rankings, you need to pull all of the available
optimizing resources together. I decided early that it was best
to research what everyone else was teaching or preaching about website
optimization - including meta tags - before I began writing. I wanted
to get an idea of how far behind our current experts were, and who
was teaching proper methods. I downloaded over 500 pages on the
subject via the Internet and began to read through all of it. I
quickly realized that virtually every single published report was
similar to all of the rest. Every single company, individual or
consultant was copying his report from another and putting a new
spin on it to make it appear to be original.
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