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Quite often, trying to understand what top search
engine ranking should look like can be quite confusing. What does
it mean to have a successfully promoted web site? What does it mean
to truly possess a high position on search engines?
Let
me paint a scenario for you. When most people have a web site built
they, attempt to promote it in some way or another. Even though
they did not design their site with search engine positioning in
mind, they now expect to be properly ranked on search engines. They
will also make sure that they submit their site to all the search
engines they can.
Most of time, people will automatically submit their
site with some type of submittal software. This
software will deliver the web sites domain, (the URL) to hundreds
of different search engines. Some people may even submit by hand
to individual search engines.
Regardless
of how the site is submitted, the end results will generally be
the same. Because of the site's original design flaws, the site
will never achieve key search engine placement - the kind of top
search engine placement that reaches your target customers and guides
them in on a daily basis. So what happened to the submission work
that was done? What did the search engine do with the information?
Here
is what generally happens.
After the sites URL was submitted, about half of the search engines
will index the web site in one form or another (the other half we'll
get to in a minute). That’s their job, to index at your site
and place it on their search engine. However, because the site was
not built with search engine optimization in mind, the pages will
never be found and the site will disappear among millions of others.
The sites owner now will complain and wonder why he is not located
on any of the search engines.
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