Once known, the keys to web site optimization are extremely simple to understand.

The trick is all in what we call “Keywords”. Basically, every single web site page in existence that contains any text whatsoever, possess a keyword or keyword’s. When a search engine sends a spider to your web site, it will determine that pages keywords by basically counting the words on the web page it is visiting. The words that appear most frequently to the spider will become your keywords. So in essence, whatever words are used the most on a web page, have the most weight with search engines. Even if the web page had only one word on it, that single word would be that pages keyword.

Once the spider has chosen the appropriate keyword or keywords for each page, it then sends these keywords and the rest of the pages information back to its search engine for categorizing and ranking. Your web site will then be indexed based on your sites keywords. If you do a search for a particular term on a search engine, how high your site is ranked will be determined by the weight of that search term on your site.
It is these very keywords that you must concentrate on if you wish to achieve top positioning.

Not only must we choose the right words, you must use them properly. So far, it seems that the most important keywords are about the first two per page. That means that if the word auto, is the most frequently used word on a web page, that would be the pages keyword. If the word automobile is the second most commonly used word, that would be your second keyword. The second keyword is obviously not as strong as the first but will still have some weight. The third most commonly used word on a web page is next in line and so on. It is important to know that every single page on your web site has its own identity because of keywords.