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Years
ago, I believe that search engines did give much more weight to
Meta tags. Originally, search engine designers thought that this
would give web site programmers the ability to tell the spider where
to index the pages from a category standpoint. If site position
was not so valuable to businesses, this may have actually worked.
As with anything, as soon as search engine optimization became a
large-scale moneymaker, it was exploited. Eventually, it became
a massive problem where sites could rank based on irrelevant meta
tag keywords, and actually receive traffic. A web site could have
nothing to do with Elvis Presley, but if its meta tags contained
his name, it would receive a boatload of traffic. However, this
was starting to piss a lot of copyright and trademark owners off,
and soon meta tag lawsuits began to appear.
My
opinion on the results of this is purely speculation. In order to
rectify this problem, search engines decided the only way to allow
someone to achieve ranking on a web page was to make sure that the
page was truly based on that topic.
What
is not speculation however is the fact that meta tags no longer
carry any weight with search engines. They have not in quite a long
time. With the new search engine criteria that we are seeing today,
it all about what your page says. In the past, people would stick
words like Ford in their Meta keyword line to gain traffic on that
search term even if they weren’t selling Ford automobiles.
Presently,
that method will no longer work. As you have already learned, your
chosen keyword must be present on you page in a multitude of areas.
Because of these new set of rules, if you decide to try to capitalize
on another companies name or trademark, it will be openly seen.chinese
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