Lets look at how to choose the proper keywords for your web site.

Choosing your keywords first is important because you will need to make each web page based around a keyword. Once the keyword has been chosen, you can then use that keyword on any web page - or even the home page. A keyword can be a single word or consist of a combination of words. If it is more then one, we call this a key-phrase. If you are selling old cars, you can combine words together like antique cars, or classic cars to form key-phrases. Spiders can and will recognize key phrases as a single keyword.

Do not use common words.

One thing that must be avoided when choosing keywords is using what is called common words. These are words like “the” and “and”. Spiders have been programmed to ignore these words because of their frequent use. If they did not, every web pages' main keyword would be a word like “and”.

Do not use these words or even combine common words with your keyword.

A good example of a very common mistake would be using a combination like “cars and parts”. Search engines will have a hard time with this phrase because of the common word “and” used in the phrase. You will have to say “car parts” to be effective.

Keep in mind that a search engine spider decides what your keywords are by the number of times they are used on your page. With all of this in mind, it is now time start choosing your keywords. Just don’t forget, two words together counts as one keyword. If you are selling Golf equipment, you may write down words like, Golf, golf shoes, golf carts, golf balls, and so on. You can also choose combinations like "buying golf", "Golf carts for sale", and "golf equipment online".

Any combination that you feel someone may search for online may be valid search terms.

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