An
important aspect about inbound links is their type - text or image.
Inbound text links containing specific keywords will give you a
large boost in those keyword rankings. However, be careful not to
pack your inbound links full of spammy keywords or irrelevant content.
Secondly,
image links can also give you a rankings boost. This requires an
alt tag on the image, which can also contain your keyword or variations
thereof. Again, try not to create too many similar inbound links
- there is some recent evidence that Google can filter these as
spam.
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