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If you are attempting to make money with your web
site, forget the fancy look. Your site needs to be professional
and easy to read. It should look inviting, but not overly fancy.
Web sites do not need special effects to reach customers. One web
designer told me recently that Flash is not a problem because of
their high-end clients. His belief was that If the customer is still
using a 14.4 modem, they probably do not have the money to be a
potential customer in the first place. What a sales pitch if I ever
heard one.
I
have a retired family member who is very wealthy but is cruising
the Internet with a Pentium 75 and 14.4 modem. He occasionally buys
some fishing lures online. When he purchased that Pentium 75, it
was the top computer available. Today, he may not be technologically
up to date, but is still a very valuable customer.
The
biggest reason that I would not recommend flash is the way it will
interfere with the spiders ability to optimize your web site. One
exception for flash however, may be If you are working with an entertainment
site. With these sites, visual is everything and web site optimization
may not be a concern.
Flash and Shock Wave Overview
1. Because older browsers will not contain the plug
in needed, these may hurt sales.
2. May be good for entertainment sites.
3.
Flash and Shock Wave is very impressive to see on a web site, but
cannot be indexed by search engine spiders.
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