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Every
single web site on the Internet is loaded with meta tags. These
are sites ranked from dead last place to the number one position.
Meta tags are not the answer but just a small piece of a very big
pie. However, the title tag is much more important. From a search
engine view point, it is one of the most powerful components of your
site.
This tag actually allows you to place a title on
any web page, and is an important direct link to your keywords.
It will be viewed by the spiders and the page visitors alike. The
title tag does not actually fall into the meta family, however because
it is a tag, it is often confused with meta tags.
What
you place in the title tag should be only one thing - the exact
keyword you used for the page that you are trying to optimize. That’s
it. Every single web page must have its own title tag.
The title tag works hand in hand with your keywords
like no other element in web site optimization. It is the very first
thing that a search engine displays on a search return. Try it out.
Search for any topic on Google.com. When Google displays the search
result, the very first line is the title tag. You can view any page
you choose and I assure you that the title tag will match the top
line on the search result. This title tag is almost like a master
keyword.
After
learning this, some people will start to think that they can just
use their title tag alone and get top rankings on search terms.
The funny thing is that in some really off the wall topics, it may
work. The title tag is that powerful. However if the search term
is even remotely common, it will need the pages' keywords and all
of the other elements to reach the top. like offshore guide for
keyword offshore
banking
Once
again, make sure that in your title tag area, you copy your chosen
keyword for each page. This is a must for web site optimization.
If your title tag does not match, you can throw every other effort
away.
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