Google
PageRank
Google
PageRank is
a software based system for ranking the relative "weight"
of webpages. This concept is based on the huge number of links between
websites. Google considers a link from a website to your own a "vote"
in its index of sites, which adds value to your own PageRank. Thus,
if your site is relevant, popular, and well constructed, Google
believes a large number of sites should be linking to your own.
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It
is important to understand that PageRank is completely separate
from your rankings within different search terms. It is measured
on a scale of one to ten, with PageRank ten websites holding the
most value. However, high PageRank is not a valid substitute for
traditional on-site optimization. Just because you have a high PageRank
does not mean your site can rank for your intended search terms.
Instead, PageRank must be coupled with hard work on your site to
achieve premier Google rankings.
Although
your own site's PageRank no longer plays a direct role in determining
your ranking, it is still a good general indicator of the quality
of inbound links. However, the PageRank of sites linking to you
is a major factor in getting your site ranked. By acquiring a high
number of high PageRank links, you can drive up your rankings for
a multitude of search terms. It is important to note that links
from sites with PageRank zero have no weight at all in Google. So,
instead of securing a hundred links from free Geocities sites, focus
your energy on acquiring a smaller number of links from high PageRank
websites.
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