1.
Link Exchange through Email
This is the most common method used by most webmasters. In fact,
if your site has been around for any period of time, chances are
you've received a link exchange request (or 1000). These typically
start with an intensive campaign to collect relevant email addresses
of webmasters and the like. Email spyders work well if limited to
only "webmaster" or "link swap" type email addresses.
Also, you can try searching Google for the
terms "link exchange", "link swap", "exchange
links", and other variations. This should give you a good base
from which to start collecting email addresses. Step 2 is to formulate
a link-exchange email that contains your link title, URL, description,
and links page. Send this to your targeted webmasters, and let the
exchange process begin.
2.
Link Exchange Websites
There are a number of websites that serve as gathering places for
webmasters interested in exchanging links. These "link portals"
categorize your site and provide you with a large collection of
potential link swap partners. Most require a small montly fee, and
also provide users with a spyder-based links management system.
Some question if this method violates "spam" rules, and
Google may be working on methods to discount the use of these sites.
3.
Paid Advertising
Just as
with banner ads, it is possible to create a network of paid text
links pointing to your site. This is obviously the most costly method,
but has numerous benefits. First, none of your advertising partners
can legally drop your ads - as long as you keep paying. This will
result in the longevity needed for links to be indexed by Google
and start counting for your site. In addition, you have the ability
to choose the sites you advertise on. By carefully selecting high
PageRank sites on which to place your links, you can effectively
cut down on total number of links needed to boost rankings.
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