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There presently exist two types of major search
engines, spider indexed and human indexed. It is important to understand
the differences between the two because the way they index pages
will dramatically effect your sites position.
For the most part, search engines were designed
to index and display web sites and their pages. Sort of an online
yellow pages. When a search engine displays its results, the pages
seen are a result of how the site was either submitted or displayed
on that page.
Search
engines are displaying what was fed to them from an information
standpoint. How this information is “fed” to the search
engine is where some of the major differences come into play. This
is where you come in. You are in total control of what a search
engines sees when it comes to your site.
Keep
in mind that the main idea of web site optimization is about getting
ranked on search engines. It has nothing to do with how fancy your
web site looks. About 95% of the search engines on the Internet
are self indexing or spider robot indexed. The other 5% are human
indexed.
We
will discuss the differences between the two in a moment. At this
juncture, the important point to learn is that human indexed search
engines cannot be manipulated. You cannot optimize your web site
for human indexed search engines. Unless you know someone and can
pay them off, you are out of luck. The good news is that human indexed
search engines represent a very small percentage of search engines.
Because of this, we will not spend much time on the subject of human
indexed search engines. Lets look at them both at this time to better
understand how they work.
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